VKpedia » Reliance http://www.vkpedia.com a repository of (mostly) useless information, since 2005 Mon, 14 Nov 2011 02:53:56 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Playing Narada http://www.vkpedia.com/2008/11/25/playing-narada/ http://www.vkpedia.com/2008/11/25/playing-narada/#comments Tue, 25 Nov 2008 21:43:25 +0000 Vijay Narayanan http://www.vkpedia.com/?p=887 [...] No related posts.]]> Cheap might mean inexpensive. It also means mean. I’m convinced it also means Airtel. Here is an ad that appeared in my Gmail Inbox a while ago. (Click on the image to enlarge it.)

Airtel acts cheap

Airtel acts cheap!

The ad is (presumably) run by Airtel, but the anchor text reads “Reliance User Call India”. Isn’t it outrageous to advertise one’s product or service using a competing brand’s name? What is funny, nay stupid, is that one can see the URL right next to the text. Airtel can spin this any which way it wants to, but either their copywriter must be fired, or they really are one cheap company.

I decided to play Narada, and sent emails to both Airtel and Reliance informing them of the matter.

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