A must watch movie. Highly commendable.

It is unfortunate that many people who have watched this movie consider it an imperfect remake of Cheran’s epic Thavamaai Thavamirundhu. In my opinion, that is the sort of preconception, borne of an urge to describe new things in the light of those familiar to us that can – and has – corrupt(ed) their ability to appreciate Gautham Vasudev Menon’s latest – but not greatest – movie. (Candid admission: I do not deny having acted this way in the past.)

When I say so, I do not blame them. After all, the opening is remarkably similar. A father on his death-bed, a son recalls the influence his father has had in life… Twenty minutes into the movie, the similarity ends. Here’s why. Thavamaai… is a movie about the father. Vaaranam Aayiram (வாரணம் ஆயிரம்) is a movie about the son.

In the former, the idea of the father is central to the movie; it is the theme. In the latter, the same idea exists, but only as a glue.

Many movies have a character who acts as a passive listener. If the movie were a parallel universe, this character represents the audience. Think of the Kay Adams character in the movie The Godfather. The audience watches the movie through her eyes. Another example, though not from movies, is that of R.K. Laxman’s omnipresent “common man” character – who represents the general public.  This character does not need a clear definition. In the 1976 movie Manmadha Leelai, K. Balachander uses the role of Kamal Hassan’s secretary, Mr. Iyer as a conscience keeper – another example of an in-movie audience. In Varanam Aayiram, the older Surya is used in this role.

Towards the end, the younger Surya says, “வாழ்க்கயை மறுபடியும் வாழ்ந்து பார்த்தா மாதிரி இருக்கு, டாடி. இவ்ளோ நாளா இதெல்லாம் நினைத்து பார்ததே இல்லை.” This is the raison d’être for the movie. The events in the old man’s life (including his courtship of Simran, the only event that has been given significant screen time) are incidental to the movie, which is about the son. The father is at various times (pardon the use of the cliché) a friend, philosopher and guide to the son. So yes, this is a biopic, but about the son. Closer to Autograph than it is to Thavamaai.

Surya

After watching Vel, I wrote that Surya is poised to become Tamil cinema’s next superstar. Here is a correction. When Rajnikanth fades away, there will be wannabes like Vijay and Ajith to continue the tradition, in a sloppy fashion albeit. Surya, however, seems to have set his sights on Kamal Hassan. This is the bigger prize; it requires real talent, and there are very few contenders. And he seems closer to it than the competition.

Surya carries the movie on his gym-toned shoulders. I cannot recall a frame in which he is not present. Lesser actors are not capable of such ardor — a Kamal-esque inability to be away from the screen, that is.

The rest

If you didn’t know this was a Gautham Menon, there are a hundred places where you can guess who the director is. For one, the ease with which his characters can throw out names of the educational institutions they went to. REC Trichy, University of California Berkeley. Remember “M.Sc. Maths, IIT Madras”? Or the use of “We made love.” Or the unimaginable “kiddo” appellation. Or the “You look like a million bucks.” Sans these oddities, this movie is as much Menon’s as it is Surya’s. I guess this movie is some kind of thavam for the director – semi-autobiographical. In translating it to screen, and getting Surya to successfully carry the emotional intricacies lies Gautham’s success.

I thought Harris Jayaraj’s re-recording was a let-down. Simran was apt in the wife / mother role. Sameera Reddy didn’t seem one to die for. The actual scenes depicting the final rescue operations seemed superfluous, given the movie’s length.

 

Terror attacks bring with them the incurable romantics who eulogize the living while mourning the dead. Perhaps with a view to instil confidence and hope, they overdo their part. Journalistic license, if you may. As in the case of Suketu Mehta in today’s Op-Ed page in the New York Times:

In other cities, if there’s an explosion, people run away from it. In Mumbai, people run toward it — to help.

 

The most predictable of all the reactions to the standoff in Mumbai, now into its third, and seemingly final day now is the “Let’s go get those responsible for this” refrain.

This is an approach that has neither worked in the past nor has a chance of working in the future.

Counter-terrorism studies in the aftermath of the 9/11 attacks have come to one conclusion – that traditional methods of fighting terrorists are ineffective, because of the way terrorists are organized these days. The much-maligned Al Qaeda, at the center of world terrorism, is also at the center of research in organizational strategy.

To understand this, let us consider an example. The United States declared war on Iraq in early 2003. The Armed Forces were able to capture Baghdad fairly quickly. But almost six years down the line, the US is not fully in control of Iraq. Why?

When the Americans stormed into Iraq, they knew what they were taking on. It was a Government and a military that was organized in a top-down manner. In such cases, if you take out the central leadership, the organization crumbles. So Baghdad and Saddam Hussein were not mere symbols; they represented the core of the power structure. Hit right where it hurts, and watch them crumble.

In their book, “The Starfish and the Spider: the unstoppable power of leaderless organizations” (thoroughly recommended), the authors, Ori Brafman and Rod Beckstrom argue that like armies the world over, as well as businesses, know how to tackle such structures. What they are not trained at is how to compete with groups that are decentralized. The lack of central leadership means that everyone is a leader and when opposing armies take out one such leader, the group reconvenes with another leader. The analogy that the authors use for this is of the starfish, of which if you cut one arm (also a head), you don’t kill it. On the other hand, to kill a spider (a centralized organization) you strike it in the head.

In our US Army in Iraq example, the army took out the spider with ease, but initially it followed the same approach it used to tackle the starfish (armed insurgents), which only resulted in failure. The same holds true for the approach in countering Al Qaeda. Osama bin Laden and Ayman-al-Zawahiri might be Al Qaeda’s central leadership, but the group is constituted in such a way as to not be dependent on these leaders. They have instead been elevated to the level of spiritual leaders, which the more operational ground organization is largely decentralized.

The issue of terrorism in India is very similar. Lashkar-e-Taiba, Jaish-e-Muhammad, Hizbul Mujahideen, Al-Badr, Harkut-ul-Ansar, and now, the Deccan Mujahideen. These are all the various forms that the terrorists have taken. If you try to hit one, another rises. And with more might as well.

Yes, we must “go get them” no doubt. But while I do not know of the right approach in dealing with terrorism, I am of the view that goading the Government to go get them using the same old approach is avoidable in the light of the findings of counter-terrorism experts.

 

Cheap might mean inexpensive. It also means mean. I’m convinced it also means Airtel. Here is an ad that appeared in my Gmail Inbox a while ago. (Click on the image to enlarge it.)

Airtel acts cheap

Airtel acts cheap!

The ad is (presumably) run by Airtel, but the anchor text reads “Reliance User Call India”. Isn’t it outrageous to advertise one’s product or service using a competing brand’s name? What is funny, nay stupid, is that one can see the URL right next to the text. Airtel can spin this any which way it wants to, but either their copywriter must be fired, or they really are one cheap company.

I decided to play Narada, and sent emails to both Airtel and Reliance informing them of the matter.

 

You remember Sagarika Ghose, don’t you? That newscaster who thinks of herself as an authority, especially on matters on which she has no competence whatsoever. She got her comeuppance from Ram Jethmalani this past week.

Ms. Ghose, in attempting to push Mr. Jethmalani into a corner for his decision to defend Manu Sharma in the Jessica Lall murder trial, found not just stiff resistance but a determined onslaught on the press for the unwarranted privileges that it has assumed.

If you notice, when Ms. Ghose does realize that her argument has no merit, she then tries to give the argument an emotional angle, by saying, “But even your family does not want you to take up the case.” And falls flat on her face.

The crowing moment is when she says that the press has to be activist because the high and mighty get away easily, and that the press is a sounding board, the last resort and reflective of the public opinion in India. The response: “It is your channel. You can give yourself whatever tribute you want.”

 

According to a new study, happy people do not spend a lot of time watching TV.

This is quite true in India, right? How can you be happy if you spend your time watching tear-jerking soaps all day?

 

While it is great to know that Mr. Anand Giridharadas finds his life’s calling in the country that his parents left to seek a better life, it would have been much better had he not jotted down his experiences with the kind of snobbishness that makes one wonder if second generation Indian Americans still believe that the India of today is no different from the country that their parents migrated from decades ago.

 
Image representing Facebook as depicted in Cru...

Image via CrunchBase

I have been dabbling with Facebook Ads for some time for a class project, and I thought about jotting down some of my experiences.

Facebook Ads v/s Google AdWords

The first question that arises whenever you thrown in a new product into a crowded field with established products is “How does it compare?” In this case, the obvious comparison is against Google AdWords. The difference is also obvious. Facebook lets your target your ads much better than does Google. Both services let you target based on geographies, but on Facebook, you can target based on many other parameters. For example, you can show your ads just to those in high school, or in college. You can choose your audience based on their (disclosed) age, gender and interests.

This level of targeting is awesome if you have a product or a service that specifically caters to your audience’s needs. To put this in perspective, think of a family watching prime time TV, and each member sees a different commercial – like the parents see an ad on Cialis, and the children see an ad about Xbox!

But Facebook exacts a premium price for this kind of targeting. While you would normally pay less than 5 cents for a click on contextual Google ad, Facebook’s suggested bids for most targeted ads is around 35 cents; and 60-70 cents isn’t an uncommon suggestion either. So while Facebook helps you reach your intended target, it does make you cough up for it.

Make a bigger impression!

The other advantage of Facebook ads is the number of impressions – that is, the number of times your ad is shown. Probably because there aren’t as many advertisers hawking their stuff on Facebook (compared to Google), you will find that your ad might crank up over 100000 impressions in a day, if you care to pay the suggested price. Ours did, and we were targeting only high-schoolers and college-goers in the Delaware Valley region. Compare this to a meagre 500 impressions per day on Google!

Bid price gaming

While impressions and clicks are fine, we were still worried about the cost per click on Facebook. We were only conducting an experiment, and 35 cents a click or more is a princely sum in the world of online advertising. We progressively drove down our maximum bid price for a click. For one ad, we went from 62 cents down to 17 cents. The max bids for our other ads were also in the 20-cent range.

Surprisingly, the impressions DID NOT come to grinding halt. Facebook was still serving our ads, but only at a slightly reduced rate. I don’t have enough metrics to conduct a detailed study on price elasticity, but suffice it to say that we did not feel that our revised max bid rates greatly affected the serving of ads. Interestingly also, for those ads which we bid 16 or 17 cents, we see a “Price too low” warning, but these ads are being served up nevertheless!

The long and the short of this is that Facebook is a fabulous advertising medium if you have a great product or service, and you want to pinpoint your target audience. Though it compares unfavorably with Google in terms of pricing, you can expect a significantly higher number of impressions. And you would do well to bid lower than the suggested range, and adjusting your price depending on the rate at which your ads are served up.

 

While I’m personally opposed to the US Government bailing out the Big Three automakers, I find one line of reasoning ridiculous. It runs something like this

Should taxpayers in Alabama be required to bail out automakers whose plants are concentrated in Northern states like Michigan and Ohio?

So when Louisiana, a Southern state, is hit by hurricanes, the Federal Government should use only taxpayer money from the South to carry out relief efforts?

 

Yuvan Shankar Raja, Ilaiyaraja’s second son, is (probably) the heir to Raja’s throne. Along with A.R. Rahman and Harris Jayaraj, he is one of the top three contemporary music directors in Tamil. His partnerships with the current crop of movie directors – Selvaraghavan (they have fallen out now), Vishnuvardhan, Venkat Prabhu, Ameer and Simbhu – has produced some of his best music as well as among the best ever director-music director combinations in Tamil.

But what this Ilaiyaraja scion lacks is the ease of his father’s rendition. Let’s face it, Yuvan is not the best singer around, and he has proved it on many occassions. On the contrary, Ilaiyaraja is a fabulously gifted singer – you can name a number of songs that couldn’t have been any better if sung by another person. The depth in IR’s voice made him an automatic choice for songs that required transitions to a higher pitch. Which is why you would find that a good percentage of IR’s songs (the one he has sung) are of the sad variety. It is a testimony to IR’s abilities that Yuvan himself picks his father to sing in his movies. “Ariyaadha Vayasu” from Paruthi Veeran is a top pick.

Not all of Yuvan’s efforts are poor. He excels himself when the song does not require the singer to maintain a high pitch consistently – the effortless songs, so to speak. “Pushing It Hard” from Kanda Naal Mudhal comes to mind instantly. Another song that has grown on me over the past week is the title song from Yaaradi Nee Mohini (Youtube link).

But the more emotionally charged songs? Most reviews of Pudhupettai’s soundtrack felt that the album’s best(?) song could have been much better if the music director had picked someone else to sing it. Similar comments have been made about many other Yuvan songs. Maybe this Raja protege should restrict himself to his core competence! After all, he is very, very good at it.

 

I just noticed that the three browsers that I use all have two-word names, and the words are of equal length.

  1. Google Chrome (both words are 6 letters long)
  2. Mozilla Firefox (7)
  3. Internet Explorer (8)

Not inspired by XKCD: Fixed Width ;-)

 
Image representing Google Chrome as depicted i...

Image via CrunchBase

A couple of months ago, when I first downloaded Google Chrome, I was skeptical about whether I would use it at all. I’m (was) a Firefox junkie, and have a number of addons installed, and I love the Firefox experience. I was of the opinion that with its vibrant developer community, Firefox had the “network effect” to withstand an onslaught from Mountain View.

From a personal standpoint, I was wrong.

Nowadays, Chrome is my first choice browser. And what I had considered a plus for Firefox has actually turned out to be the reason to wean me away from it. Addons, while providing tremendous value to the browsing experience, also consume resources. If you’re the type of user that has an average of 20 tabs open (and I know a lot of people who would think that is a small number), you’re already pushing the software; plugins make the deal worse.

Chrome counters this by dumbing down the idea of browsing. All you see is a set of tabs on top and an address bar. No status bar, no menu bar. I know you can configure Firefox this way; but Chrome provides this right out of the box, which is a plus. Additionally, the fact that each tab is a separate process is a boon. In my experience, Chrome crashes much more infrequently compared to Firefox. This is not because Firefox is inferior; a malfunction in any tab can crash Firefox; in Chrome, you lose just that tab. Throw in a faster JavaScript engine and a more useful 404 page into the mix, and you have a winner.

This comparison reminds me of a conversation I had with a friend who works for Microsoft. Addressing my criticism that Microsoft was slow with product releases, especially Windows, he said that one of the major time-sinks for the Windows team is to make the new OS compatible with every major and not-so-major piece of software around. This includes everything from industrial strength enterprise systems to obscure games. Any incompatibility can blamed on the OS, and it becomes a PR problem for Microsoft.

Conventional thinking is that the reason behind Windows’ success is the network Microsoft has managed to spawn around the core product. Yet, this might be true across the board and in all situations. In an industry characterized by flux, the core player might be bogged down by the existing network relationships. Networks might ensure that the entrenched product is successful, but breaking free of the entrenchment becomes really tough for the company that owns the core.

 

The Hindu reports that Mool Chand Sharma, the Vice-Chairperson of the UGC, speaking at the convocation of the Madurai Kamaraj University, has expressed that globalisation has led to cut-throat competition and lack of morals. I must say this guy is funny.

“Speaking on the theme ‘Globalisation, global market-economy and global co-operation: Human Development in 21st century,’ he said that the financial crisis in the U.S. had spread from Wall Street to Dalal Street to the streets of Tirupur where 20,000 people might lose their jobs, according to newspaper reports.”

So, when the mills of Tirupur and Coimbatore were struggling to keep up with demand, globalisation was good. And now, when 20000 people might lose their jobs, suddenly the focus of the discussion is morality! I wonder why he needs to speak like a politician.

And there is more to it.

“… he said that while the U.S. with its financial might could weather the crisis, poor countries such as Kenya and Mongolia would suffer.”

நல்ல நாள்ல எப்போவாவது கென்யா, மங்கோலியா பத்தி யோசிச்சிருக்கீங்களா? As if the Vice-Chairperson’s role is to consider the economic policies of developing countries and the ramifications of an economic slowdown on these economies. Reminds me of the classic “unakkEn indha akkarai? yaarukkum illaadha akkarai?” dialogue.

 

News from Chennai is that L.K. Advani, BJP’s Prime Ministerial candidate, met with Rajnikanth at his Poes Garden house yesterday. And speculation is rife that this might signal Rajnikanth’s arasiyal pravesam.

My opinion is that Rajni should keep out of politics, even campaigning.

And that too, not for the BJP, which has proved during the past 4 years that it is out of touch with the common man, out of touch with India’s national interests, and is worse than the Congress. Bumbling on ideology, inconsistent on issues, and with a dangerous mindset that opposes the selfsame programmes under the Congress regime that the BJP proposed in the past, the BJP’s intellectual void is as glaring as its inability to forge and retain alliances.

Supporters of Rajni think that just because MGR was successful in politics, so will their thalaivar be. But they forget that MGR had a long association with politics. And he did not debut as a Chief Minister. Contrast this with Rajnikanth, whose situation is similar to that of the BJP above. He has had no single policy stance; he cannot articulate his positions clearly; he chooses his friends in politics based on his whims.

Meendum Rajini? What do you think?

 

You might have heard about Godwin’s Law: “As a Usenet discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches one.

The desi version of it is “As an online discussion grows longer, the probability of a someone being called a male chauvinist or a communal element approaches one.”

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