One of the rules of competitive strategy is that if you own a successful platform, the benefits that you can derive from it can be incredible.
One can see that Google is exploiting this successfully with the Chrome browser. Here’s how. In Internet Explorer or Firefox, if you navigate to a page, but the server is down, a 404 error page is displayed. Google Chrome, however, shows an error page that has a link that can retrieve a copy of the page from Google’s cache. (Google’s cache is so well updated that some people joke that even if a majority of web sites were to crash some day, users could still retrieve pages from Google’s cache.)
This, I think, is a significant advantage for users. A 404 page is of no use, but Chrome turns it on its head. Just where are these guys from?
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Tags: Google Chrome