Innovation
Posted on April 10th, 2008 by Vijay Krishna Narayanan
Is in-house innovation at companies so critical as we are made to believe?
My take is that it is not. Because we confuse change with innovation, we think that the one is the other. Companies should be nimble-footed, so that they can absorb innovations* that are not theirs and move forward. In my opinion, rapid and ruthless execution of a beneficial innovation is more important than the innovation itself.
* The argument does not extend to industries driven by patents and regulations.
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Filed under: Business, Miscellaneous
For a good example, see Microsoft. And that too, with the amount of change inherent in the software industry.