Innovation

Is in-house innovation at companies so critical as we are made to believe?

My take is that it is not. Because we confuse change with innovation, we think that the one is the other. Companies should be nimble-footed, so that they can absorb innovations* that are not theirs and move forward. In my opinion, rapid and ruthless execution of a beneficial innovation is more important than the innovation itself.

* The argument does not extend to industries driven by patents and regulations.

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Tags: innovation