In what is, in my opinion, a silly move, SUN Microsystems is changing it’s NASDAQ ticker symbol from SUNW to JAVA. The reason?
The company said it’s making the change to capitalize on the brand-awareness of its Java software and to better reflect the company’s current strategy.
What happens, one wonders, to the company that had such taglines as “The network is the computer” and “We are the dot in the dotcom.”
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