A lot of countries spend millions of dollars in advertising their potential for tourism. France has a simple answer: le Tour de France. What better way to showcase to the world its tranquil towns and villages, endless fields of lush green grass, and rolling hills. And a cycle race too!
Of course, organizing the race and getting everything in shape does cost a lot of money; but the coverage of the race is almost like a documentary on France. And that beats repetitive advertisements hands down.
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