Okay, as expected, India have lost to Sri Lanka. Of the defeat, the lesser said the better.
But, don’t count India out of the World Cup yet!
The powers that be of Indian and world cricket know all too well that the money and viewership for this sport comes primarily from the subcontinent. Come on, did we not – a few hundred million losers – tune in to watch those eleven losers? We lost sleep to lose more sleep.
All the major sponsors – Pepsi, LG, Hero Honda, Hutch – have major businesses in India. Matches featuring India, even the practice matches, attract more ad money per minute, than most other games. Nike spent a fortune signing a huge deal with the BCCI. These businesses stand to win only if India continue to play. Play well or not, that’s secondary. But if India do make it to the Super Eights, these companies are guaranteed more eyeballs for at least six more games.
I believe that the BCCI, some of the main sponsors or bigtime bookies would currently be talking to the cricket board of Bangladesh and trying to cajole them into losing to Bermuda. Chances are they are already haggling over the price. A hundred crores, maybe?
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