Zune in
With its recent announcement about entering the portable MP3 player business with Zune, Microsoft is entering a dangerous territory, one which in which Apple, with its iPods, has a clear lead. So what is the Seattle giant thinking? Peter Burrows explains the risks and the payoffs in the battle for your ears…
The partnering strategy hasn’t worked, and it’s time to try something new. And who knows, Microsoft may well have dreamed up a winning product. After all, it’s giving Sony fits with its Xbox. But that’s a big if. Apple has a gargantuan lead and isn’t sitting still–as the world will likely find out during Steve Jobs’ keynote at the Worldwide Developers Conference on Aug. 8. What’s more, not all music fans feel comfortable buying into a closed system–and most of those that do have probably already begun building their iTunes collections.
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Filed under: Tech
You better believe they will take a bite from the applepod.
I got this zune download that is a blast. i am glad microsoft is catching up. I know they get a lot of flack but i like them