Today, a few colleagues were watching the video of an old advertisement. I remember seeing it on Doordarshan in the last ’80s. The ad was one of the most remarkable ones of those years.
Yes, “Hamara Bajaj” had a universal appeal. It was filled with elements that made the scooter seem like a commodity that everyone in the family treasured. For example, observe how the old woman sports a smile. Or the kid jumping on seeing the balloons, with the bike in the background. Or the way the man who cleans it blows at the Bajaj logo before dusting it. In a way, this touching ad typified that age.
The jingle sounded (and still sounds) excellent. It ends with the line…
Buland Bharat ki, Buland tasveer…
Hamara Bajaj! Hamara Bajaj!
And though I don’t know what it means, it made me think that I should own a Bajaj scooter when I grew up. That I ride a Bajaj Caliber was not influenced by this ad though!
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Truly a touching one..the “jungle jungle patha chala hai, jatti pahenke phool kila hai” song and “ek anek…” were real classics which make me feel time machine is a sore missing equipment in this modern world
Thanks for transporting us back to the 80′s. Keep em coming…
@Selva: I remember the “jungle jungle” jingle! But don’t remember the ad.
@Ranga: Thanks!
>>selva: the jungal jungal patha chala hai is from the comic series “Jungle Book” the story about a small boy (Mowgli) being brought up by a family of wolves in the jungle…
Its next to impossible to forget these songss if you had a TV(and watched it too) in the early 80’s. May be 1985 – 1990 period. There were a bunch of ’short programs’ that would be aired every now and then on DD national this ek anek happens to be one of them aimed at Unity!!! which reminds me of one more jingle “Mile Sur Mera Tumhara tho sur bane hein hamara”….
>> Vijay : i would like to endorse ranga’s Views… nice one’s keep em coming…
@Taknev: Yes, now, I do remember the “jungal jungal” song. I didn’t watch Jungle Book, but remember the song. “Mile sur mera tumhara…”, yes, what a song!
Hey Vijay!
Yes, I am reminded of those good old Doordarshan days!!
A few more, which could take us down memory lanes!!
* Ek thithli, anek thithliyaan… saare anek excellent one!!
* Mile sur mera thumara!! I never see such truly spirited ones nowadays!
* Chithrahaar – Sunday morning wake up call
* Giant Robot, Captain Vyom and many more!!
Good to see your blogs after a long time! And, yes, the illogical ban on blogspot domain calls for all of us to have our own domain names!! You did the right thing [:-)]
Not to forget the good ol’ ‘Mahabharat’ serial.
The days it was aired (Sundays, I think), I remember the streets experiencing a self imposed curfew. And the restaurants losing all the business, because everybody used to be glued to the telly!
The sad thing about watching this advert was that in December 2005 the company stopped production of the Chetak. The Bajaj of 2006 is so radically different… I remember in 2001-2002 when Rajiv Bajaj took over they remade this sort of advert with a zanier, zangier (if thats a word) tune – same Hamara Bajaj tagline, but.. I dunno what to call it.. it was different, and it was the first sign that Bajaj was changing from rahul Bajaj’s company to Rajiv and Sanjiv Bajaj’s company.
Thanks for the link. Ad came out in June 1991 if I remember right(Sure about the year, bit of give-and-take for the month).
very nice remberance… thanks for the same tempo of me…
“Buland bharat ki buland tashvir, Hamara Bajaj” .. The lines are making nostalgic images out in the thoughts. Again this jingle was used in one of my favorite movie “Andaz Apana Apana” where Teza(Paresh Rawal ) utters the words…”Hamara Bajaj” . Ram Gopal Bajaj, Sham Gopal Bajaj.
the video/ picture is not loading un ur blog ….bummer…!!!
“And though I don’t know what it means” The ad likens the love for Bajaj to the love for one’s own country.
“Buland Bharatki buland tasveer” means strong image of a strong nation(India)
and follows it up with “hamara Bajaj, hamara Bajaj”. that means, our Bajaj is as strong as our country. It clicked not only because of its humming value but more because of it powerfully enticed patriotism. Would you believe this line?
In fact, I set out to make a comment different than what I did above.
That is because I am actually concerned about Tamilians’ apathy towards Hindi (“And though I don’t know what it means”) This is not a false impression that I have but true it is. I don’t complain the ordinary Tamilians for this as they are brought up and molded to have absolute ignorance of our own language. They may love their language but need not disregard Hindi. They may want English but shouldn’t kickass on Hindi (No akashvanis in Tamilnadu, only ALL INDIA RADIOS). Btw, AKASHVANI is not Hindi but is a term phrased in Mysore, Karnataka to name the country’s first radio station.
This is a very big topic as you all know but it’s useless to write about it here. It’s useless also because writings don’t encourage anyone anymore in India (at least) to act.
@Alevoor: I generally don’t respond to idiots, but I will make an exception in your case.
While I appreciate your letting me know of the meaning of the lyrics, I disapprove of your idea of the apathy that you allege Tamils show towards Hindi. It conveys the idea that somehow Tamil is secondary to Hindi, despite its rich, almost unparalleled history. The notion that one is not a true Indian unless he / she can speak Hindi is an affront and a mockery of the very idea of India itself. If I had claimed that I hated the ad because it was in Hindi, your lecture would have been warranted.
I wonder if you have ever cared to ask native Hindi speakers of their appreciation for Tamil.
I completely agree with Vijay completely and absolutely. In fact i would like to extend the arguement as well. The very essence of India is its diversity. Any attempt to insist that”one country, one language”philosophy reminds of the nazi era Germany. Learning hindi must be out of convenience and not of force. India is multi lingual, multi religious and lets keep it so.
I must say here that this ad was one of those that absorbed people’s heart whichever part they belong to. This is somethng i still show to my younger cousins who have never seen this ad. Simply superb
“Hamara Bajaj” – What are the whole lyrics?
Please, if anyone knows the whole lyrics to the Hamara Bajaj commercial, I would greatly appreciate it if you would post them in their entirety. I see the last verse has been posted. I would like to sing the whole song. Thanks.
I own a 2005 Bajaj Chetak and love it very much- got one of the last imports in the United States. Everyone that sees it wants one, especially when they hear it gets 100mpg. So sad they’ve stopped production on them.
Namaste-
Matty