Today, a few colleagues were watching the video of an old advertisement. I remember seeing it on Doordarshan in the last ’80s. The ad was one of the most remarkable ones of those years.
Yes, “Hamara Bajaj” had a universal appeal. It was filled with elements that made the scooter seem like a commodity that everyone in the family treasured. For example, observe how the old woman sports a smile. Or the kid jumping on seeing the balloons, with the bike in the background. Or the way the man who cleans it blows at the Bajaj logo before dusting it. In a way, this touching ad typified that age.
The jingle sounded (and still sounds) excellent. It ends with the line…
Buland Bharat ki, Buland tasveer…
Hamara Bajaj! Hamara Bajaj!
And though I don’t know what it means, it made me think that I should own a Bajaj scooter when I grew up. That I ride a Bajaj Caliber was not influenced by this ad though!
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