How the Swift was designed

[This is a VKpedia exclusive!]

Maruti’s recently launched Swift has been topping the charts since its release. Only today did I have the good fortune to observe it from different angles and be bowled over by the beauty and aesthetic elegance of this engineering marvel. Hoping to find out more, I ventured to the car’s website, and found out that the car was designed with a fresh approach to design - no doubt!

Here’s my take on how they might have hit upon this fresh new approach…

The head designer of the Swift team returned home one evening and found that his four year old was playing with the computer. When the designer went closer, he saw that the kid wasn’t exactly playing but drawing something on Paint. One look and the trained eye set the designer’s mind on overdrive. Here’s that picture.

Voilà, there it was - and what fresher approach can you get? It was immediately emailed to all members of the design team. Everyone was impressed, they felt they were had a winner. And it is! The Swift - India’s best designed car - is out there with that fabulous “back-end” that can put everything from Oracle to Jennifer Lopez to shame -;)

Everyone has his own views on the looks of cars, and it is impossible to please each of them. Some say the new Honda City resembles a duck. One of the early ads for the Tata Indica used to mock indirectly at Maruti by calling its cars box-shaped and bean-shaped. One reviewer called the Versa, a Breadbox-on-Wheels. Now what of the Swift? Hmm, yes… I’ll call this one Pumpkin-on-Wheels!

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